There is no definitive answer to how long it takes for your website or new content to appear in the Google search results. It can take anywhere from hours to weeks. Before it can appear in the results Google first indexes the information and the time this takes depends on several factors. Luckily there a number of different techniques you can use to try and speed up the process but unfortunately they don’t always guarantee results.
How do I know if Google has indexed my content?
When you do a Google search, Google doesn’t really “search the web”. Instead it searches it’s own index. Google keeps its index up to date by using “web crawlers” or “spiders.” Web crawlers prowl the internet and gather data, particularly looking for new information like new websites, new content, and new links. That information is then added to Google’s index, and once it’s in the index it can be searched. When you launch a new site or add/alter content, it won’t be searchable until it has had it’s first crawl (but note that your new content is still accessible, simply by typing your website address into the address bar or following links there).
How do I know if my website has been indexed or not?
Just because your website isn’t appearing in the search results you think it should be it doesn’t mean that it’s not in the Google Index yet. Luckily, there is a really easy way to see if Google has already crawled your site or content.
Try the following searches:
Include “site:” at the start of your search term followed by your exact web address. For example if we were looking to see is our website has been indexed we would search (site:https://www.hiveodigital.co.uk).
Try searching for your company name but also include some information about what you do or where you are located. For examples, instead of searching “Gemma’s Beauty” try searching “Gemma’s Beauty Hairdressing Guildford”.
If a link to your site shows up, that’s great. You’re in the index! If your site doesn’t show up for the specific searches above it might just need a little bit more time or alternatively there could be something else on your site that is blocking Googles crawlers.
Can I get my Content / Website indexed faster?
You can try speeding up the process by manual asking Google to index specific pages or new content on your website. This can be done through Google Webmaster Tools. It’s a fantastic free tool and a must use for anyone who is managing their own website. Google is upfront and say that there’s no guarantee this will move the process along any faster. On the other hand, it doesn’t hurt so it’s probably worth trying.
There’s no sure-fire way to get indexed faster, and it’s not an exact science. But try not to worry —Google’s web crawlers discover new content without you even needing to lift a finger. Webmaster tools may help, but your content will get indexed eventually regardless.
My content is indexed but not ranking highly in search results. What can I do?
More often than not, getting your site listed in Google’s index is only the beginning. To get yourself listed highly in the search results you will probably need to implement some Search Engine Optimisation (SEO) onto your site. This will help you maximise the number of visitors to your website. SEO can be done yourself but why not contact one of our technical experts to see how we can help.